Cookie Policy · Mit Therapy

🔍 What are cookies?

Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit websites. They help us remember your actions and preferences over time, improve site performance, and enable certain features. Similar technologies, such as localStorage, session storage, and tracking pixels (web beacons), are used alongside cookies.

At Mit Therapy, we use cookies to enhance your experience, analyze traffic, and support our marketing efforts. You are always in control.

⚙️ How Mit Therapy uses cookies

We classify cookies based on their purpose. Below you will find the types of cookies we deploy on mittherapy.com:

• Strictly Necessary Cookies: Required for core functionality such as page navigation, secure areas, and form submissions. Without these, the website cannot operate properly.
• Performance & Analytics Cookies: Help us understand visitor interactions (e.g., pages visited, time on site) so we can improve the website experience.
• Functional Cookies: Enable personalized features like remembering language preferences or region selection.
• Targeting/Advertising Cookies: Set by marketing partners (including Facebook) to build a profile of your interests and show relevant ads on other platforms.

📊 Facebook (Meta) Pixel & other tracking

Mit Therapy uses the Facebook Pixel – a piece of JavaScript code that helps us measure, optimize, and build audiences for our advertising campaigns on Facebook, Instagram, and the Meta Audience Network. The pixel collects information about actions you take on mittherapy.com, such as:

• Page views and landing on key pages (therapy services, contact).
• Conversions (e.g., completing a contact form, booking an inquiry).
• Device information and IP address (hashed for privacy protection).

This data allows us to create custom audiences and understand campaign performance. Facebook may combine this data with your Facebook profile (if you have an account) according to Facebook’s Cookie Policy. We also use optional tracking pixels to analyze the effectiveness of our wellness and therapy content.

Your choice: You may opt-out of Facebook Pixel tracking by adjusting your cookie preferences (see banner), or via Facebook Ad Preferences and the NAI opt-out page.

🛡️ Essential cookies that help our website operate

Mit Therapy relies on certain essential technologies to deliver a functional and secure experience. These cookies do not require consent under major privacy regulations (GDPR, CCPA) because they are strictly necessary. Examples of how we use essential cookies:

• Session management: Keep you logged in to client portals or remember the progress of appointment requests.
• Security & fraud prevention: Detect unusual activity and ensure the website remains safe.
• Load balancing & performance: Distribute server requests to keep mittherapy.com fast and stable.
• Cookie consent state: Remember your choices from our cookie banner so we don’t re-prompt unnecessarily.

Even if you block all non-essential cookies, these essential ones will still function to guarantee core site operations. If you disable them via browser settings, some areas of the site may not work as intended.

⚙️ How to manage your cookie preferences

You have multiple ways to control cookies and tracking on mittherapy.com:

• Cookie banner: When you first visit our site, a banner appears allowing you to accept, reject, or customize non-essential cookies (including Facebook Pixel and analytics). You can change your mind anytime by clicking the “Cookie Settings” floating icon (if present) or by contacting our support.
• Browser settings: Most browsers allow you to block or delete cookies via preferences. Check your browser’s help section (Chrome, Firefox, Safari, Edge).
• Global Privacy Control (GPC): If your browser supports GPC, we will honor opt-out signals for data sharing as required by applicable laws.
• Industry opt-out tools: Use YourAdChoices or the European Interactive Digital Advertising Alliance to opt out of targeted advertising cookies across multiple websites.

🍪 About our cookie banner

As you’ve already seen on mittherapy.com, our cookie banner provides granular control. The banner appears on your first visit and remains accessible via the “Cookie Preferences” widget (if enabled in your region). Through the banner, you can:

• Accept all cookies (including Facebook Pixel & advertising cookies).
• Reject non-essential cookies, allowing only strictly necessary cookies that power the website.
• Customize your selection: turn on/off performance cookies, functional cookies, and targeting cookies individually.

Your preferences are stored for up to 12 months unless you clear your browser cache or manually reset choices. If you delete all cookies, the banner will reappear to re-obtain consent.

🔗 Third-party cookies & services

In addition to our own cookies, selected third parties may place cookies when you use mittherapy.com. These include:

• Facebook Ireland Ltd / Meta Platforms: Through the Facebook Pixel, Meta sets cookies to measure ad performance and create lookalike audiences. See Meta Cookie Policy.
• Analytics providers (e.g., Google Analytics): Help us understand user behavior on a aggregate level. We use anonymized IP addresses where possible.
• Hosting & CDN services: Essential technical cookies to improve site speed and uptime.

These parties operate under their own privacy policies. We recommend you review their policies for further information. Mit Therapy is not responsible for the privacy practices of external platforms.

📧 Your rights & contact information

Mit Therapy is committed to protecting your privacy. Depending on your location (including GDPR for EU/UK and CCPA for California), you may have the right to access, rectify, delete, restrict processing, or obtain a copy of your data. For any cookie-related requests or questions about tracking pixels, please contact our Data Protection Officer:

Email: [email protected]
Address: Mit Therapy – Attn: Privacy, 2623 S Fry Street, Boise, Idaho 83709 · mittherapy.com
Phone: +1(866)-967-2425 (support line)

You may also lodge a complaint with your local data protection authority if you believe your rights are violated. We aim to respond to all privacy inquiries within 30 days.

By using mittherapy.com, you acknowledge that you have read and understood this Cookie Policy, and you consent to the use of strictly necessary cookies. For optional cookies, we rely on your active consent as obtained via our cookie banner.